The internet has become an indispensable resource that only some can live with. It helps us solve a wide range of problems, find answers to our questions, buy whatever we need, and connect with more people than ever before. Many industries—healthcare, education, employment, online shopping, and government services—now provide full access to their offerings primarily through the web. This makes it crucial for these sites to be accessible to everyone.
People with disabilities have the same right to access online services as anyone else, but the experience must be positive and inclusive, allowing them to explore and interact with the site regardless of their disability.
Let’s dive deeper into the importance of web accessibility:
What Exactly Is Web Accessibility?
Web accessibility refers to designing websites, tools, and technologies that allow people with disabilities to access and use them. True accessibility should enable individuals to:
- See, understand, navigate, and interact with the web
- Contribute to the web’s content and functionality
What Disabilities Should Web Accessibility Address?
Many disabilities can impact a person’s ability to access the web meaningfully and fully. Web accessibility should encompass a range of disabilities, including:
- Auditory
- Cognitive
- Neurological
- Physical
- Speech
- Visual
That said, web accessibility can also benefit people without disabilities in the following ways:
- Mobile users: People using mobile phones or devices with small screens and differing input methods.
- Older adults: Senior citizens who may experience changing or reduced abilities due to aging.
- Temporary disabilities: Individuals with temporary limitations, such as a broken arm.
- Environmental limitations: People using devices in bright sunlight or situations where audio is not an option.
- Limited internet access: Users with slow or unreliable internet connections.
An accessible website can offer a lifeline to individuals who cannot physically shop or read printed materials. Given that a significant portion of the global population has some form of disability, making your website accessible benefits both your business and society as a whole.
How Can Your Business Benefit from an Accessible Website?
Several best practices associated with mobile website design—such as speed, usability, and SEO optimization—can be achieved by following accessibility guidelines. Here are three important reasons to make your website fully accessible:
- Reach a broader audience: You could attract a new, wider customer base eager to spend money on your products and services.
- Avoid legal risks: The likelihood of facing costly legal action or prosecution due to non-compliance with accessibility regulations is significantly reduced.
- Stand out from competitors: Your brand will shine by being inclusive and accessible to everyone, setting you apart from competitors who may not prioritize accessibility.
Embracing accessibility is about unlocking your business’s full potential and showing your audience that you care about their needs. Consult an accessibility expert today to boost your online presence, reduce legal risks, improve your customers’ experience, and give your brand the credibility it deserves.
