Cookies Policy

Last Updated: July 20, 2026

1. Introduction

This Cookies Policy explains how Pluro (“Pluro,” “we,” “us,” or “our”)
uses cookies and similar technologies on
https://pluro.ai/.

Where required by applicable law, non-essential cookies are activated only
after you provide consent through our cookie consent mechanism. You may
change or withdraw your consent at any time through the cookie settings
available on the website.

This Cookies Policy should be read together with our
Privacy Policy.

2. What Are Cookies?

A cookie is a small text file stored on your computer, mobile device, or
browser when you visit a website.

Cookies may be used to:

Enable essential website and account functionality;
Maintain secure sessions;
Remember your preferences;
Measure website performance and usage;
Understand how visitors interact with the website;
Support marketing and advertising activities where consent has been provided.

Similar technologies may include pixels, local storage, tags, scripts, and
software development tools that perform functions comparable to cookies.

3. How We Use Cookies

Pluro may use cookies and similar technologies to:

Operate and secure the website and platform;
Authenticate users and maintain account sessions;
Protect against fraud, abuse, and unauthorized access;
Remember consent and accessibility preferences;
Measure website traffic and performance;
Identify technical errors and improve usability;
Understand which pages, campaigns, or sources lead visitors to the website;
Provide marketing or advertising content where consent has been given.

4.1 Strictly Necessary Cookies

Strictly necessary cookies are required for the secure and proper operation
of the website or platform. These cookies cannot generally be disabled
through our consent tool.

They may be used for:

Session management;
User authentication;
Security and fraud prevention;
Load balancing;
Consent preference storage;
Cross-site request forgery protection.

4.2 Functional Cookies

Functional cookies allow the website to remember choices and provide
enhanced functionality.

They may be used to remember:

Accessibility preferences;
Language or regional settings;
Interface preferences;
Consent-management selections.

4.3 Statistics and Analytics Cookies

Statistics and analytics cookies help us understand how visitors use the
website and whether the website is operating effectively.

They may collect information such as:

Pages visited;
Session duration;
Traffic source;
Browser and device type;
General geographic region;
Website interactions and navigation patterns;
Technical errors and performance information.

These cookies are used only where permitted by applicable law and, where
required, after consent has been provided.

4.4 Marketing and Advertising Cookies

Marketing cookies may be used to measure campaigns, understand visitor
interests, and deliver more relevant advertising on Pluro or third-party
services.

Marketing cookies are activated only where permitted by applicable law and,
where required, after the user has provided consent.

5. Cookies That May Be Used

The cookies and technologies used on the website may change as our services,
integrations, and website configuration evolve.

5.1 Strictly Necessary Cookies

PHPSESSID – Used for session management.
pluro_laravel_session – Used to maintain an application
session.
XSRF-TOKEN – Used to protect against cross-site request
forgery attacks.
cmplz_functional – Used to store functional cookie
consent preferences.

5.2 Functional and Preference Cookies

accessibility – Used to remember accessibility-related
website preferences.
cmplz_preferences – Used to store preference-cookie
consent settings.
cmplz_statistics – Used to store statistics-cookie
consent settings.
cmplz_marketing – Used to store marketing-cookie consent
settings.

5.3 Statistics and Analytics Cookies

Depending on the website configuration and the consent provided, the
following analytics tools may be used:

Google Analytics – Cookies may include
_ga and provider-specific
_ga_* cookies used to measure visits and website usage.
HubSpot – Cookies may include
__hssc, __hssrc,
__hstc, and hubspotutk.
Contentsquare or Clicktale – Cookies may include
_cs_id, _cs_s, and
_cs_c.
FullStory – Cookies may include
fs_uid and fs_lua.
Sourcebuster – Cookies beginning with
sbjs_ may be used for traffic-source attribution.

5.4 Marketing and Advertising Cookies

Depending on the website configuration and the consent provided, the
following marketing technologies may be used:

Meta Pixel – The _fbp cookie may be used
to measure advertising and campaign activity.
Google Ads – The _gcl_au cookie may be
used for advertising conversion measurement.

The presence, name, purpose, and retention period of a cookie may be updated
by the relevant provider. The active cookie consent tool should be treated
as the current source for cookies detected on the website.

6. Legal Basis

Strictly necessary cookies are used based on Pluro’s legitimate interest in
providing a functional and secure website and, where applicable, performing
a contract with the user.

Functional, analytics, and marketing cookies are used based on consent where
consent is required by applicable law.

7. Third-Party Cookies

Certain cookies are placed or accessed by third-party service providers.
These providers may process information according to their own privacy and
cookie policies.

Third-party providers may include analytics, marketing, communication,
consent-management, customer-support, and website-performance providers.

Pluro does not control the internal operation of third-party cookies, but we
seek to activate non-essential third-party technologies only in accordance
with applicable consent requirements.

8. International Processing

Some third-party cookie and analytics providers may process information
outside Israel or the European Economic Area, including in the United States.

Where required by applicable law, such processing is subject to safeguards
provided through the relevant provider’s contractual, organizational, and
technical measures.

9. Cookie Retention

Cookie retention periods vary according to the purpose and provider.

Session cookies generally expire when the browser is closed.
Consent-preference cookies may remain for the period configured by the
consent-management tool.
Analytics and marketing cookies may remain for the retention period
configured by the relevant provider.

Current retention information may be presented through the website’s cookie
consent and preference-management interface.

10. Managing Your Cookie Preferences

You may accept, reject, or manage non-essential cookies through the cookie
consent tool displayed on the website.

You may also delete or block cookies through your browser settings. Browser
controls vary, so you should review the help or privacy settings provided by
your browser.

Blocking strictly necessary cookies may prevent certain parts of the website
or platform from functioning correctly.

Withdrawing consent does not affect the lawfulness of processing carried out
before consent was withdrawn.

11. Browser Privacy Signals

Some browsers provide “Do Not Track” or similar privacy signals. There is no
single universally accepted technical standard for responding to all such
signals.

Where required by applicable law and supported by our consent-management
configuration, Pluro will seek to recognize relevant consent and privacy
preferences.

12. Updates to This Cookies Policy

We may update this Cookies Policy to reflect changes in the cookies and
technologies we use, service-provider changes, legal requirements, or our
website configuration.

The updated version will be identified by the “Last Updated” date at the
beginning of this page.