1. Acceptance of the Terms

These Terms and Conditions (“Terms”) govern access to and use of the website
available at
https://pluro.ai/,
the Pluro platform, customer portal, software, scripts, extensions,
integrations, reports, tools, professional services, and related services
provided by Pluro Ltd. (“Pluro,” “we,” “us,” or “our”).

By accessing the website, creating an account, purchasing a subscription,
accepting an order form, or using any Pluro service, you confirm that you have
read, understood, and agreed to these Terms.

These Terms should be read together with our:

• Privacy Policy;
• Cookies Policy;
• Refund and Cancellation Policy;
• Disclaimer;
• Service Level Agreement, where applicable;
• Any applicable quotation, order form, proposal, license agreement, or commercial agreement.

If there is a conflict between these Terms and a signed commercial agreement,
the signed commercial agreement will prevail regarding the subject of that
conflict.

2. About Pluro

Pluro provides a website accessibility workflow platform that may include
accessibility scanning, behavior analysis, AI-assisted recommendations,
controlled remediation, reporting, account-managed fixes, developer tools,
extensions, integrations, and professional accessibility services.

Pluro is designed to assist organizations in identifying, managing, and
remediating accessibility issues. Pluro is not a law firm and does not provide
legal advice or legal certification.

3. Definitions

For the purposes of these Terms:

Account

Means an account created to access or manage the Services.

Authorized User

Means an employee, contractor, representative, or other person authorized
by the Customer to access the Services through the Customer’s Account.

Customer

Means the person, company, organization, partnership, public authority, or
other legal entity purchasing, accessing, or using the Services.

Customer Data

Means information, content, website data, DOM data, scan data, reports,
remediation records, account information, and other data submitted to or
processed through the Services on behalf of the Customer.

Documentation

Means user guides, technical documentation, instructions, policies, and
support materials made available by Pluro.

Free Service

Means any free audit, free scan, demonstration tool, trial, limited widget,
or other no-cost service offered by Pluro.

Order Form

Means a quotation, proposal, electronic order, purchase order, subscription
plan, or other commercial document accepted by the parties.

Services

Means the Pluro website, platform, software, scripts, extensions,
integrations, reports, tools, support, and professional services.

Subscription Term

Means the period for which the Customer has purchased access to the
Services.

4. Eligibility and Authority

The Services are intended primarily for business and professional use.

By using the Services, you represent that:

• You are legally capable of entering into a binding agreement;
• You are at least 18 years of age;
• You have authority to bind the organization on whose behalf you act;
• Your use of the Services does not violate any applicable law or contractual obligation.

5. Accounts and Access

Certain Services require an Account. Customers must provide accurate and
current registration information and keep that information updated.

Each Customer is responsible for:

• Managing its Authorized Users;
• Assigning appropriate roles and permissions;
• Protecting usernames, passwords, authentication codes, and API credentials;
• Preventing unauthorized access to its Account;
• Promptly removing access for users who no longer require it;
• Immediately notifying Pluro of suspected unauthorized access or credential compromise.

Accounts and credentials may not be shared with unauthorized persons.

Pluro may require password changes, multi-factor authentication, identity
verification, IP restrictions, or other security controls where reasonably
necessary.

6. Services

The specific Services provided to a Customer are determined by the purchased
plan, license, Order Form, proposal, or commercial agreement.

Services may include:

• Automated website accessibility scanning;
• Manual and contextual accessibility testing;
• Behavior-based accessibility analysis;
• Accessibility findings, reports, and evidence;
• Controlled remediation and accessibility fixes;
• AI-assisted remediation recommendations;
• Developer tools and source-code assistance;
• Browser or development-environment extensions;
• Accessibility toolbar functionality;
• Partner, reseller, and customer management features;
• Professional consulting, onboarding, implementation, and support.

Certain features, integrations, and service levels may require an Enterprise
license, a separate paid add-on, professional services, or technical
configuration.

SAML-based Single Sign-On, extended audit logging, dedicated integrations,
custom development, and other enterprise capabilities may be provided as
separately priced services.

7. Free Service

Pluro may make available a Free Service for demonstration, evaluation, lead
generation, or limited operational use.

The Free Service:

• May be limited by domain, page count, traffic, duration, features, or usage;
• May produce incomplete or partial results;
• Does not represent the full commercial Pluro platform;
• Does not include a guarantee of accessibility or compliance;
• May be changed, restricted, suspended, or discontinued at any time;
• Is provided on an “as is” and “as available” basis.

Pluro may revoke access to a Free Service where usage limits are exceeded,
the service is misused, or the relevant domain is no longer eligible.

Where a free script or widget remains installed after the relevant free
license is revoked or expires, Pluro may disable its functionality or display
an expiration or license-status notice.

8. License and Permitted Use

Subject to payment of applicable fees and compliance with these Terms, Pluro
grants the Customer a limited, non-exclusive, non-transferable,
non-sublicensable, and revocable right to access and use the Services during
the Subscription Term.

The license is limited to:

• The domains, websites, Accounts, users, traffic levels, and usage limits included in the purchased plan;
• The Customer’s internal business purposes;
• The specific functionality included in the applicable license.

No ownership interest in the Services, software, algorithms, code, interfaces,
Documentation, or intellectual property is transferred to the Customer.

9. Acceptable Use and Restrictions

The Customer and its Authorized Users must not:

• Use the Services for unlawful, fraudulent, abusive, or deceptive purposes;
• Attempt to gain unauthorized access to Pluro systems or another customer’s Account;
• Interfere with the availability, integrity, or security of the Services;
• Introduce malware, malicious scripts, automated attacks, or harmful code;
• Reverse engineer, decompile, disassemble, or attempt to extract the source code of the Services, except where such restriction is prohibited by law;
• Copy, resell, sublicense, distribute, or commercially exploit the Services without written authorization;
• Remove or alter proprietary notices, license indicators, or security controls;
• Use automated scraping, crawling, or high-volume access methods without authorization;
• Use the Services to benchmark, reproduce, or build a competing product;
• Submit data that the Customer is not lawfully authorized to process;
• Exceed purchased domain, user, page, traffic, API, or usage limits;
• Misrepresent scan results, reports, certifications, or the nature of Pluro’s services.

10. Customer Responsibilities

The Customer is responsible for:

• The legality, accuracy, quality, and integrity of Customer Data;
• Obtaining all rights and permissions required to scan and process relevant websites;
• Reviewing accessibility findings and recommendations before implementation;
• Testing material changes before deployment to production;
• Maintaining backups of website code, content, configurations, and systems;
• Maintaining the security of its website, systems, users, and credentials;
• Ensuring continued accessibility following website changes;
• Managing third-party plugins, content, systems, applications, and integrations;
• Complying with applicable accessibility, privacy, employment, consumer, and other laws;
• Ensuring that human review is performed where a recommendation requires context or professional judgment.

The Customer acknowledges that website accessibility is an ongoing process.
New content, code changes, third-party components, and platform updates may
create new accessibility issues after a scan or remediation.

11. Customer Data and Ownership

The Customer retains all legal ownership rights in Customer Data.

Pluro does not claim ownership of Customer Data. The Customer grants Pluro a
limited right to process Customer Data solely as necessary to:

• Provide and operate the Services;
• Perform accessibility scanning, analysis, and remediation;
• Generate reports and recommendations;
• Provide support and technical maintenance;
• Secure, monitor, and troubleshoot the Services;
• Comply with applicable legal obligations.

The Customer represents that it has all necessary rights, permissions, and
legal bases to provide Customer Data to Pluro and permit its processing.

Pluro may use aggregated or non-identifying operational information to
monitor performance, maintain security, measure service usage, and improve
accessibility workflows, provided such information does not identify the
Customer or an individual.

12. Privacy and Data Processing

Pluro processes personal data in accordance with its
Privacy Policy
and applicable privacy and data protection requirements.

Where Pluro processes personal data on behalf of a business Customer, Pluro
will process such data according to:

• The Customer’s documented instructions;
• The agreed scope of Services;
• Applicable contractual terms;
• Applicable legal requirements.

A separate Data Processing Agreement or additional privacy and security terms
may be executed where required by the engagement.

Pluro’s primary service infrastructure is hosted through Amazon Web Services
in Germany.

13. Artificial Intelligence Features

Certain Services may use third-party artificial intelligence providers,
including OpenAI GPT, Google Gemini, and Anthropic Claude, to assist with
accessibility analysis and remediation recommendations.

Pluro does not train, fine-tune, or host its own foundation models and does
not use Customer Data to train or fine-tune AI models.

AI functionality is limited to controlled accessibility workflows and is not
intended to process unrelated personal, financial, medical, or sensitive
information.

AI-generated outputs:

• Are recommendations rather than legal or compliance determinations;
• May be incomplete, inaccurate, or context-dependent;
• May require human review before implementation;
• Must not be relied upon as the sole basis for legal or regulatory decisions;
• May vary depending on the selected provider and model version.

Pluro may disable, replace, or reroute an AI provider where necessary due to
availability, security, quality, licensing, or contractual considerations.

14. Service Providers and Subcontractors

Pluro may engage authorized service providers and subcontractors to provide,
host, operate, maintain, secure, develop, or support the Services.

These may include:

• Cloud infrastructure providers;
• DevOps and development providers;
• Support and communication providers;
• Analytics and monitoring providers;
• Artificial intelligence providers;
• Payment and billing providers;
• Professional advisers.

Relevant providers are subject to confidentiality, security, and data
protection obligations appropriate to the services they perform.

15. Security

Pluro maintains technical and organizational measures designed to protect the
confidentiality, integrity, and availability of information processed through
the Services.

Security controls may include:

• Role-based access controls;
• Tenant-based logical separation;
• Authentication and restricted administrative access;
• Multi-factor authentication where enabled;
• IP allow-listing where enabled;
• Encrypted communications;
• Monitoring and logging;
• Backup and recovery procedures;
• Controlled development and deployment processes;
• Incident response procedures;
• Controls maintained under Pluro’s ISO/IEC 27001 framework.

No cloud or internet-based service can guarantee absolute security. The
Customer remains responsible for securing its own systems, devices, users,
credentials, and networks.

16. Fees, Billing, and Taxes

The Customer must pay all fees specified in the applicable Order Form,
subscription plan, quotation, or commercial agreement.

Unless otherwise stated:

• Fees are quoted exclusive of applicable taxes;
• Fees are payable in advance;
• Subscription fees are based on purchased licenses and not actual usage;
• Fees are non-cancellable and non-refundable except as expressly stated;
• Additional usage, domains, traffic, users, or services may incur additional charges;
• Professional services may be billed according to an hourly rate, fixed fee, or agreed project price.

The Customer is responsible for applicable sales tax, VAT, withholding tax,
and similar governmental charges, excluding taxes based on Pluro’s net income.

Pluro may suspend access where an undisputed payment remains overdue after
reasonable notice.

17. Subscription Renewal

Unless the applicable Order Form states otherwise, subscriptions may renew
automatically for an additional period equal to the previous Subscription
Term.

The Customer must submit a cancellation request before the applicable renewal
date to prevent renewal.

Pluro may update pricing for a renewal term by providing reasonable prior
notice. Updated pricing will apply from the next renewal date.

18. Refunds and Cancellation

Refunds and cancellations are governed by Pluro’s
Refund and Cancellation Policy
and the applicable commercial agreement.

Unless otherwise agreed:

• The Customer may request cancellation at any time;
• Cancellation takes effect at the end of the current paid term;
• The Customer may continue using the Services until the effective cancellation date;
• No prorated refund is provided for unused subscription time;
• Professional services and implementation fees are non-refundable once work has begun.

19. Changes to the Services

Pluro may update, modify, replace, or improve the Services from time to time.
Changes may include security updates, interface changes, new functionality,
removal of outdated features, provider changes, and infrastructure changes.

Pluro will make reasonable efforts to avoid materially reducing the core
functionality of a paid Service during an active Subscription Term.

Where a material change significantly affects the processing, location,
security, or permitted use of Customer personal data, Pluro will provide
reasonable notice where practicable.

20. Availability and Support

Pluro will use commercially reasonable efforts to maintain the availability
and proper operation of the Services.

Services may be temporarily unavailable due to:

• Scheduled or emergency maintenance;
• Security incidents;
• Internet, cloud, or telecommunications failures;
• Third-party provider outages;
• Customer systems or integrations;
• Events beyond Pluro’s reasonable control.

Any specific availability, response-time, support, or remediation commitment
is governed by the applicable
Service Level Agreement
or signed commercial agreement.

21. Third-Party Services

The Services may integrate with or depend on third-party software, cloud
providers, websites, plugins, APIs, identity providers, AI services, and other
external services.

Third-party services are governed by their own terms, privacy policies,
licenses, availability commitments, and security practices.

Pluro is not responsible for:

• The availability or performance of third-party services;
• Changes made by a third-party provider;
• Third-party content or functionality;
• Customer configuration of third-party systems;
• Accessibility defects originating from third-party components outside Pluro’s control.

22. Intellectual Property

Pluro and its licensors retain all rights, title, and interest in and to:

• The Pluro platform and software;
• Source code, object code, algorithms, and workflows;
• Interfaces, designs, graphics, and Documentation;
• Reports, templates, methodologies, and testing frameworks;
• Trademarks, trade names, logos, and branding;
• Improvements, updates, and derivative works.

These Terms do not transfer any Pluro intellectual property to the Customer.

The Customer retains ownership of its website, content, code, trademarks, and
Customer Data.

23. Feedback

The Customer may provide suggestions, ideas, comments, or feedback regarding
the Services.

Pluro may use feedback without restriction or payment, provided that Pluro
does not identify the Customer or disclose the Customer’s confidential
information without authorization.

24. Confidentiality

Each party may receive non-public information from the other party that is
identified as confidential or that should reasonably be understood to be
confidential.

The receiving party will:

• Use confidential information only for the purposes of the engagement;
• Protect it using reasonable security measures;
• Disclose it only to personnel and service providers who need access and are subject to confidentiality obligations;
• Not disclose it to another party without authorization, except where required by law.

Confidential information does not include information that:

• Is publicly available without breach of an obligation;
• Was lawfully known before disclosure;
• Was independently developed without use of the confidential information;
• Was lawfully received from another source without a confidentiality restriction.

25. Disclaimers

To the maximum extent permitted by applicable law, the Services are provided
on an “as is” and “as available” basis.

Pluro does not guarantee that:

• The Services will identify every accessibility issue;
• Automated or AI-assisted remediation will be appropriate for every context;
• Use of the Services alone will achieve full legal compliance;
• The Services will be uninterrupted or error-free;
• All defects will be corrected immediately;
• The Services will be compatible with every system, website, plugin, browser, or assistive technology;
• Third-party services will remain available or unchanged.

Accessibility results may depend on human judgment, assistive-technology
testing, user testing, website context, content quality, third-party systems,
and applicable legal requirements.

Pluro disclaims implied warranties of merchantability, fitness for a
particular purpose, non-infringement, and any warranty arising from course of
dealing or usage of trade, to the extent permitted by law.

26. Limitation of Liability

To the maximum extent permitted by applicable law, neither party will be
liable for indirect, incidental, special, exemplary, punitive, or
consequential damages, including:

• Loss of profits or revenue;
• Loss of business opportunity;
• Loss of goodwill or reputation;
• Loss or corruption of data;
• Business interruption;
• Cost of substitute services.

Unless otherwise stated in a signed agreement, Pluro’s total aggregate liability
arising out of or relating to the Services will not exceed the total fees actually
paid by the Customer to Pluro for the affected Services during the 12 months
immediately preceding the event giving rise to the claim.

The limitations in this section do not apply to liability that cannot legally
be limited or excluded.

28. Suspension and Termination

Pluro may suspend or terminate access to the Services where:

• The Customer materially breaches these Terms or an applicable agreement;
• Payment remains overdue after reasonable notice;
• The Customer’s use creates a security, legal, operational, or reputational risk;
• The Services are used for fraud, abuse, or unlawful activity;
• The Customer exceeds purchased limits and does not correct the issue;
• Suspension is required by law, court order, or governmental authority;
• A third-party provider prevents continued delivery of a required dependency.

Where reasonably possible, Pluro will provide notice and an opportunity to
correct the breach before termination.

The Customer may terminate or cancel the Services according to the applicable
Order Form and
Refund and Cancellation Policy.

29. Data Following Termination

Upon termination or expiration:

• Access to the Services may be disabled;
• The Customer should export available reports and data it wishes to retain;
• Outstanding fees remain payable;
• Pluro will handle Customer Data according to the Customer’s documented instructions, the applicable agreement, and Pluro’s retention and deletion procedures.

Relevant Customer Data, personal data, scan data, and remediation data may be
deleted from active systems following termination or an authorized Customer
request, subject to applicable legal, contractual, security, and
backup-retention requirements.

Data retained in backups may remain until the applicable backup cycle expires
and will not be restored for ordinary processing unless required for disaster
recovery, security, or legal purposes.

30. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Israel, without regard
to conflict-of-law principles.

Unless otherwise agreed in writing, the competent courts located in Israel
will have exclusive jurisdiction over disputes arising from or relating to
these Terms or the Services.

31. General Provisions

31.1 Entire Agreement

These Terms, together with incorporated policies, Order Forms, and signed
agreements, constitute the entire agreement between the parties regarding the
Services.

31.2 Order of Precedence

In the event of a conflict, the following order of precedence applies:

1. A signed commercial agreement or Order Form;
2. An applicable Data Processing Agreement or Service Level Agreement;
3. These Terms;
4. Other incorporated website policies.

31.3 Assignment

The Customer may not assign these Terms without Pluro’s prior written consent.
Pluro may assign these Terms in connection with a merger, acquisition,
corporate reorganization, financing, or sale of all or substantially all of
its business or assets.

31.4 Force Majeure

Neither party will be liable for delay or failure caused by circumstances
beyond its reasonable control, including natural disasters, war, terrorism,
labor disputes, governmental action, internet outages, cloud-provider
failures, power failures, or widespread cyber incidents.

31.5 Severability

If any provision is found invalid or unenforceable, it will be limited or
modified to the minimum extent necessary, and the remaining provisions will
continue in effect.

31.6 No Waiver

Failure to enforce a provision does not waive the right to enforce it later.

31.7 Independent Contractors

The parties are independent contractors. These Terms do not create a
partnership, joint venture, employment, agency, or fiduciary relationship.

31.8 Notices

Pluro may provide notices through email, the platform, the website, or the
Customer’s designated contact person.

Notices to Pluro should be sent to
info@pluro.ai.

31.9 Updates to These Terms

Pluro may update these Terms from time to time to reflect changes in the
Services, law, technology, security requirements, or business practices.

The updated Terms will be identified by the “Last Updated” date. Where a
change materially affects an active paid Customer, Pluro will provide
reasonable notice where practicable.

31.10 Survival

Provisions that by their nature should survive termination will continue in
effect, including provisions relating to fees, ownership, confidentiality,
disclaimers, liability, indemnification, governing law, and data handling.

32. Contact Us

For questions regarding these Terms, contact: